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Peel Club
Project type
Brand Identity Design
Peel Club is a bright and energetic grocery concept that celebrates fruit in all its vibrant forms. I developed a visual identity that feels fresh, playful, and modern , combining a vivid fruit-inspired color palette, clean typography, and custom illustrations to capture the lively essence of produce. Through thoughtful art direction and cohesive design, the brand expresses warmth, joy, and approachability, positioning Peel Club as a contemporary and memorable destination for fruit lovers.
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